🎙️ New Podcast: Lessons on Early-Stage Investing & What Makes Great Founders
SuperAngel.Fund is an early-stage fund that invests in Consumer, PropTech & Future of Work.
A few weeks ago, I sat down with Hannah Dittman from Startup CPG, the largest community for emerging brands, with over 30,000 Slack members, the #1 podcast in CPG, 100+ events per year, and countless other resources to help brands grow.
In our conversation, we dive into how I approach early-stage investing — what I look for in founders, how I evaluate pitch decks and other business fundamentals — and my unique investment strategy: a hybrid model that combines the speed and agility of an angel with the discipline and scale of a professional fund.
Part of my strategy is to also “make a lot of noise” to keep my name (and my fund) in front of as many founders as possible. The wider I cast the net, the more opportunities I get to see — and you can’t invest in a deal you never saw. Conversations like this help ensure the right founders know where to find me.
🎧 Listen on: Spotify, Apple Podcasts, or watch on YouTube below
📍 Upcoming Event: Founders & Funders — NYC, December 11, 2025
I’ll be at Founders & Funders, hosted by Startup CPG in New York City on December 11th, connecting with hundreds of CPG founders and fellow investors across the industry. If you’re building a CPG brand and want to meet active investors, this is an event you won’t want to miss. Click here to apply for a ticket.
⏰ Key Moments From The Episode
0:00 – Intro & welcome
1:00 – My path from entrepreneur to angel investor
3:45 – Launching SuperAngel Fund & the “help-first” strategy
6:40 – How to spot founders worth backing early
9:25 – What sets SuperAngel apart from traditional venture funds
12:10 – Structuring check sizes & doubling down on winners
15:30 – Lessons from a decade of angel investing
17:15 – How to create a pitch deck that stands out
20:45 – Why investor updates are a make-or-break habit
23:30 – Advice for founders raising early-stage capital
27:10 – The importance of financial discipline and capital efficiency
33:40 – What I look for in exceptional founders
38:30 – Market trends: supplements, health & wellness
43:00 – Clarity and conciseness in your pitch
49:00 – Final takeaways
About SuperAngel.Fund
SuperAngel.Fund is an early-stage fund led by Ben Zises that invests in Consumer, PropTech & Future of Work 😇. We focus on broad diversification across sectors where we hold a clear edge—investing early, staying close to founders, and doubling down when we see breakout growth and positive data emerge. Learn more about Fund II, read our latest quarterly update, or schedule a call to learn more.
About Startup CPG
Startup CPG is the largest community for emerging brands: 30,000+ Slack members, the #1 podcast in CPG, 100+ events per year, and award-winning resources to help brands grow. Join for free.
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SuperAngel.Fund is an early-stage fund led by Ben Zises that invests in Consumer, PropTech & Future of Work. Fund II is now backed by the AngelList Systematic Fund-of-Funds. Their strategy leverages proprietary data, predictive modeling and quantitative analysis across 25,000+ funds and 13,000 startups on the AngelList platform. Based on their core performance metric—“markups over baseline,” used as a predictor of future success—we were ranked in the top 1% of active managers as of April 1, 2025. Learn more about Fund II.
