The key to fundraising is following up

The key to fundraising is following up.

The most successful founders that I’ve seen throughout my career are the ones who are completely relentless with their investor follow up.

The key to effectively nurturing an investor relationship is to only send a follow up when you have an update to provide on the business:

- New investor secured
- New product released
- New customer gained
- New research on the industry

This helps highlight the progress and momentum that your team is maintaining throughout the fundraising process.

Don’t be afraid to be relentless and don’t stop until they give you an answer.

That’s how you successfully raise capital.

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