Popsmith + crowdfunding

If you’re an aspiring Angel Investor, you’re going to want to read this… A portfolio company has decided to raise its next round of financing. But this time… They’re offering allocation to the public via StartEngine. Here’s what you need to know…

The company is called Popsmith, where Tal Moore and David Stickland are turning a retro household cooker into a beautiful kitchenware product.

But, what does it mean to raise a public round of financing?

It’s when a startup makes equity available for purchase by individual investors and shares their financial performance publicly! This means that anyone can purchase shares at the earliest stages, when the upside (and the risk!) are the highest.

10 years ago, “equity crowdfunding” was dominated by unfundable pet projects and zombie companies. However, within the last few years, there have been dozens of successful, high-growth startups that offer allocation to reward early customers and enthusiastic investors.

Much of this change is thanks to StartEngine, an innovative company that helps promising startups offer equity to aspiring investors and growth capital to founders.

My favorite part is that it allows investors to participate in angel investing without having to write checks for thousands of dollars.

Popsmith is in the process of raising a $1.2M round of financing to unlock their next stage of growth in 2025. And, as of a few days ago, they’ve received ~$1M in commitments and are days away from closing the round before the 1/28 deadline.

Ready to learn more?

Read the details of the raise in the link below! 👇👇