This is the only advice on fundraising that matters…
Fundraising is a pure numbers game. If you become discouraged, your company dies. There’s no room for ego.
You have to pitch as many qualified investors as possible who ACTUALLY have the authority and the dry powder to invest.
It’s one of the most punishing rituals that the startup world has to offer, but it’s one that nearly every successful venture-backed founder has to endure.
The only exception to this would be the multiple-exit founders who have a proven track record of making money for investors.
But that’s not you.
My second best piece of fundraising advice:
For the investors that agree to write a check, ask them for the names of 1-2 others who might also be interested.
For the investors that pass… ask them the same thing.
Like Harry Stebbings said…
The next meeting could be the one.
Keep going.
