There’s one sure way to impress potential investors during the fundraising process: Do your own diligence on YOUR company.
When an investor begins the due diligence process, their job is to uncover and understand every single detail about a company before making an investment. This process requires several days of research, hours of phone calls, and hundreds of individual notes.
When a founder writes their own version of the Deal Memo, this saves both parties countless hours of “discovery” work.
How do you do it?
Put together an epic data room that includes all the information that potential investors would need to understand the company (major bonus points for organization). Share the most research-intensive information like the market sizing and the competitive landscape
Write your own version of the deal memo to help with some of the major lifting associated with research and writing — I promise, if you do this, your lead investor will be raving about you to every VC they know (even if the deal doesn’t close).
At the end of the day, the financing market is just like any other marketplace — The more accessible the information, the more efficient the marketplace.
Trust me, if you’re a founder, this will change your entire fundraising experience.