Doug saying what every single investor is thinking…
Investors receive dozens of emails every week from founders who want an opportunity to pitch. You’d be shocked by how many of these emails are missing information, poorly formatted, or are pages long.
The rule of thumb here is simple: If an investor has to work to find a basic piece of information about your company, you’re probably not going to get a meeting.
You can call it annoying. You can call it unfair. I call it “reality”.
The good news is that the bar is so low. If you want to get an investor’s attention, all you have to do is make it easy for them to learn more.
- Your email to them should be short and to the point
- Always include your deck
- Your deck should always be a PDF
- Don’t expect a call off of one email
Fundraising is just like selling. The best way to improve your odds is to remove the friction.
