This is one of the most important lessons that every founder must learn at one point: Focus.
Focus is a crucial aspect of building both a business and a brand. Put simply, if you don’t have a secure grasp of who you are and what you do, neither will anyone else.
As Austin Gardner-Smith so elegantly writes: There will always be opportunities to expand into new markets, new product lines, and new channels.
But, a business that has truly achieved Product-Market Fit has boundless room to improve the product that got you there, improve the customer experience, the cost structure, the supply chain, the marketing efficiency, and as a result, the margins.
A founder’s ability to focus will save them from the pain of chasing down every shiny object and new opportunity that may dangle in front of them.
To all the founders out there: There is nothing more destabilizing to your focus than success.
Maintain that focus—maintain your discipline—and you won’t lose.
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