It’s all about execution

I’ve got great news for all the early-stage founders out there: No one really cares about your idea.

With a few notable exceptions, where the underlying knowledge is probably patent-worthy to begin with, your idea is not revolutionary and not worth stealing.

Why? Because success is determined almost entirely by execution.

That’s why I advise 99% of my founders to share as much as they can about their companies with almost anyone who will listen.

When your company is young, you don’t pose a threat. You’re welcome to ask questions, seek advice, and make mistakes without much scrutiny. There’s so much you can learn from the perspective of others when you share your pitch and your progress with others.

This is one of the reasons why the “build in public” movement has gained so much traction amongst startup founders.

So: Pitch that investor… Share that deck… Tell that potential co-founder about your grand ambitions to build a billion-dollar company.

At the end of the day, great companies aren’t ideated. They’re built.