How to treat your LPs

Business, like life, is all about who you know and the depth of those relationships.

The most successful restaurants are often the ones who can attract and maintain the most “regulars”, instead of a revolving door of first-time guests.

The best friendships are the ones that have persisted for years, or even decades in time.

The most valuable employees are often the ones who have been with the company for the longest, as they’ve seen it in many different forms over time.

If you’re an investor, the same goes for LPs.

The depth of your relationships with your oldest LPs is so important. You should always take care of your current LPs before giving attention to any new ones — Especially when raising a new fund.

Treat your relationships with attention and care. After all, it’s not about the breadth of your connections, it’s about the depth of your relationships.