Founder Friday: Cynthia Plotch & Jamie Norwood, Co-Founders of Stix 👩⚕️
Founder Friday is a content series from SuperAngel.Fund highlighting companies in our portfolio and the inspiring founders behind them.
If you haven’t heard of it yet, you will soon…because Stix is on a mission to disrupt the $40B women’s health industry by providing women the health solutions they deserve. They are doing this via products, an education-first approach to commerce, and community leading to a delightful purchasing experience, discretion, and an empowering brand built on comfort.
But who exactly is behind this vision to become the most trusted brand consumers turn to in their most vulnerable moments? That would be Cynthia Plotch and Jamie Norwood. The two met as entrepreneurial fellows at Venture for America and following that experience, they were part of the founding team at Hungry Harvest.
Through curated educational health resources, content and community, Stix builds deep relationships with their customers, providing women with the best possible care and guiding them to better patient outcomes. Since launching with a DTC pregnancy test, they’ve expanded their product offering to include 10 additional SKUs that address a wide range of women’s health areas, including: Fertility & Pregnancy, UTIs, Yeast Infections & more. No surprise they’ve quickly established themselves as one of the most trusted brands in the category (👋 Forbes, Shape, Rolling Stone, WSJ, POPSUGAR, Vogue). Jamie and Cynthia are ready to lead Stix into a new era of women’s health: one defined by education, comfort, and trust.
Describe your company in 5 words or less.
Jamie: Vaginal and reproductive health, delivered.
Cynthia: Vaginal & reproductive health.
What was your primary motivation for starting your business?
Jamie: To create better experiences for women and to de-stigmatize vaginal and reproductive health!
Cynthia: Making health management better for women.
What piece of advice would you give an entrepreneur starting a business today?
Jamie: Ask for help as much as humanly possible, find a co-founder you truly trust, and just put one foot in front of the other.
Cynthia: Take care of yourself - founding a company is hard!
What do you love to do in your free time?
Jamie: Yoga, exploring NYC, spending time with loved ones.
Cynthia: Spend time with family & friends, run, swim, yoga, read, and occasionally, reality TV.
What is the most interesting place you’ve visited recently and why?
Jamie: Oaxaca, Mexico. The architecture, food, people, art... it's all amazing.
Cynthia: Northern Thailand checked every box - people, sights, food, culture, nature!
What is your favorite app or tool in your work life and in your personal life?
Jamie: For personal life, I love having the NYT cooking app on my phone. It saves me a lot of time and keeps me inspired when grocery shopping and cooking.
Cynthia: I think I would lose my mind without Superhuman - it makes every email 10x easier. Sadly true for both personal & work.
What do you believe is the most important skill or attribute of a successful founder?
Jamie: Resilience for sure. You get knocked down so many times and just being able to keep going is more than half of the battle.
SuperAngel.Fund is an early stage fund that invests in Consumer, PropTech & Future of Work. You can learn more at SuperAngel.Fund.