Founder Friday: Greg Davidson, Co-Founder & CEO of Lalo 👶
Issue #5
Founder Friday is a content series from SuperAngel.Fund highlighting companies in our portfolio and the inspiring founders behind them.
In our fifth edition, we are featuring Greg Davidson, Co-Founder and CEO of Lalo, the modern baby and toddler brand built for today’s families.
Launched in 2019, Lalo currently sells dozens of products across all ages and stages for both mealtime and playtime. Since day 1, the company has received critical acclaim and recognition, attracting high profile attention of everybody from the Kardashians to Jessica Alba.
Lalo aims to change the way families shop for their kids, with thoughtfully designed products, intuitive eCommerce and a parent-first approach. As a digitally native brand, they focus on developing a strong connection with consumers and used their grand vision to attract the financial backing of Willow Growth Partners, Yael Braun, as well as Derris (the PR firm responsible for launching Warby Parker, Harry’s, Everlane, and Hims).
Along with Co-Founder Michael Wieder, Greg is looking to bring the premium baby product market into the future with sustainably sourced products, non-toxic materials, and a brand that’s genuine and trustworthy.
Describe your company in 7 words or less.
Greg: Baby products parents are proud to own.
What was your primary motivation for starting your business?
Greg: Legacy baby brands were only focused on one product and not on being with both the parent and the child across multiple stages and milestones.
What piece of advice would you give an entrepreneur starting a business today?
Greg: Focus on surviving instead of thriving.
What do you love to do in your free time?
Greg: Hanging out with my son, Jace.
What is the most interesting place you’ve visited recently and why?
Greg: Jackson Hole, Wyoming. It was beautiful and the ability to step out of the city and see nature always leaves an indelible mark.
What is your favorite app or tool in your work or personal life?
Greg: Superhuman. I can whiz through work/emails faster.
What do you believe is the most important skill or attribute of a successful founder?
Greg: Grit and hustle.
SuperAngel.Fund is an early stage fund that invests in Consumer, PropTech & Future of Work. The fund is led by Ben Zises who was the first investor and founding advisor to quip, Caraway & Arber. You can learn more and apply at SuperAngel.Fund.
