Playing the long game

I love this Tweet. It’s a great reminder that every business is a war of attrition.

Building a business means operating on a timeline of decades, not years.

In that amount of time, you’re going to be presented with countless opportunities to do the wrong thing.

But, doing the right thing is always the right thing to do.

Stay in the game long enough, and the goodness you put into the world always comes back around.