Distribution is everything
Harry Stebbings nailed it here. And it really resonates deeply with my own journey as an investor…
When I started writing and sharing my insights online, I wasn't just building content—I was building distribution.
Every post, every thread, every newsletter has compounded over time. What began as simple thoughts shared publicly has evolved into relationships, deal flow, and opportunities I couldn't have accessed otherwise.
Distribution isn't just advice I give to founders. It's a cornerstone of how I've built my own investing practice.
The content I create today helps me identify exceptional founders tomorrow. It attracts like-minded investors to my fund. It creates serendipitous connections that turn into long-term partnerships.
Building in public isn't just about followers or engagement metrics. It's about creating continuous opportunities for the right people to find you.
For me, distribution isn't a marketing tactic—it's the fundamental infrastructure that supports everything else I do.
